In an era of all things digital, e-commerce websites have thrived to prove most beneficial as well as profitable. The idea of creating such a website can be quite intriguing. However, if certain points are not followed, this idea can be turned disastrous.
We have only seen the biggies of this niche. Amazon, for example, the leader of such sites. The services and experience it provides are immeasurable and it never gives us chance of any complaints.
But there are also sites who never make it to even its initial phases. This is because of many reasons with the number one being the poor management of the website.
Don’t worry. We have compiled a list of top 20 features that will make your e-commerce website stand out from your competitors. After reading this article, if you think you’re able to manage these points, then that’s great. However, if you don’t, then don’t hesitate to contact the best e-commerce website development in India.
Let’s have a look at these features.
1. Domain Name
A domain name is going to be the center of attention of your website. So, it is mandatory for you to choose a name that resonates with your business and can be recalled easily.
2. Logo
Everyone loves great visuals. If you manage to craft out the best logo that has all things attractive and catchy, then you will definitely attract a huge number of audiences. Your logo will represent your brand as a whole. Make sure you make your audience remember your brand by your logo.
3. Tagline
A great tagline is short and creative. In such a short phrase, it has the ability to give the message of your brand. Brainstorm all the ideas about your business and come up with a catchy tagline.
4. Call-To-Action
Great content is one that has an appropriate and relevant call to action embedded in it. This strategy directs your audience to a web page to take a certain action. Make sure to use it with a fill color to make it stand out from its background.
5. Navigation
This point is critical to consider while developing an e-commerce website. A website with poor navigation will drive away your audience. Always create an easy to use navigation that makes it easier for your audience to roam around website without any hesitancy. Provide an incredible user experience to your audience so that they feel satisfied and become your frequent visitor.
6. Image Slider
One easy thing you can do to create an immersive user experience is to curate short stories in image sliders. This widely impresses customers.
7. Reviews/Testimonials
Users tend to build trust with your website after they have proof from the other users of the website. By providing testimonials, you will gain massive popularity and improve your position in the search engines.
8. Content
Without content, your website will be empty and have no visitors. Creating proper and unique content allows more visitors to your website and increases your rank in the search engine result pages. Never use duplicate content anywhere on your site.
9. Mobile-friendly/Responsive website
We all have cellphones in our hands all the time. So it’s quite important to design a website that loads faster to meet the expectations of your audience. A website with poor loading time will not attract any audience.
10. Interlinking
The aim should be to make your audience as engaged as you can. You can achieve this by interlinking content to another that is similar to one another. This will increase their time spent on your website which is considered good practice in search engines.
11. Live Chat Feature
Never leave your audience feel ignored. Communication is key as it helps your audience to interact with your website. Having the feature of the live chat will resolve any queries that they might be having. This will tremendously benefit your website and gain a massive amount of respect from them.
Quality zone infotech, an e-commerce website development company in Delhi, for example, has such a feature of live chat.
12. Social Media
Each and every website is adding social media icons to their website in order to better connect with their customers. As we all know that everyone is in social media nowadays so we can easily leverage it.
13. Contact Information
Building authenticity requires you to create contact information as it enables your audience to reach you.
14. About Us
Put all your creativity in the “about us” page. It is important because it is the most looked out the page on the web. Make sure you describe your business in an easy to help your customers better understand your website.
15. Page Speed
You should analyze your webpage at least a week to see if the website is taking longer time to load. If it is, then take care of it as soon as possible as no one likes to wait for a longer time to visit a website.
16. Privacy Policy
The privacy of your audience should always be respected and sorted out. With a privacy policy statement, your e-commerce website will build trust among your leads and develop longer relationships overtime.
17. FAQs
Without FAQs, your customers won’t be able to ask questions which they might have for a particular product. Always embed FAQs to enable them to get their queries resolved. This will clear any doubt they might be having with your product or company. Some of the basic questions asked by them may be related to tracking orders, replacing items, warranty, and so on.
18. Search Bar
Never forget to put a search bar on your website as it allows your customers to search for items they are looking for.
19. Blog Comment Section
A blog comment section allows your customers to interact with other customers on your website. This creates engagement between them which is very important in improving the visibility of your website and better coordination.
20. Share Feature
Allowing your customers to share your products in other platforms will no doubt increase your sales and revenues. This creates a brand awareness of your company and its items. People love to share so don’t forget to put a sharing feature on your website.
Final Words
Setting up e-commerce website shouldn’t have to be a difficult task. If all of the above steps are followed accurately, your website is ready to roll and attract your target audience.
We, at Quality zone infotech, have the required expertise and skills in building a perfect e-commerce website that has the potential to rank at the top in the search engines to drive traffic.
So, if you are ready to set up your website and looking for the right developers, reach out to us as we are the best e-commerce website development company in Noida.
Hi,
Thank for creating attractive website for me, Its was expensive but satisfactory. Thanks for deliver me Creative ECommerce Website. I can say you are best ecommerce website development company in india.
Thanks to you and your Team.
Really enjoyed your article as its highly informative
In my point of view, the above blog is informative and research-based included all of the basic points and tips which everyone should include in their eCommerce platform. You are one of the innovative and effective eCommerce website development services provider company in Delhi NCR and Noida Regions.
!! Best Of Luck To The Quality Zone Infotech Team !!
Best Platform for ecommerce website development